More time selling. Less time typing.
Primary researches the lead, drafts the email in your voice, books the meeting across timezones, and updates your CRM. You stay in conversations, not in tabs.
7-day free trial · No credit card required
You know the numbers: SDRs spend ~67% of their day on non-selling activities — research, data entry, follow-up drafting, scheduling. AEs aren't far behind. The activities that drive pipeline (calls, demos, deal conversations) are the smallest slice. Primary collapses the non-selling slice from hours to minutes.
Five days. Real moments.
“Send it to Primary: pull this week's 30 leads from HubSpot, research each one, score by fit, and draft personalized first-touch emails.”
30 ranked leads, 30 drafted emails specific to their LinkedIn and recent company news, in your inbox by 8:42. You spend 20 minutes editing the top 10.
“Send it to Primary: book a 30-minute follow-up with the Acme team for next week, propose Tuesday or Thursday afternoon.”
Three time options sent before the current call ends. Booked confirmed by Wednesday morning.
“Send it to Primary: post-demo follow-up to the 4 attendees — reference the security question Liz asked, attach the SOC 2 doc, propose next steps.”
4 personalized follow-ups, each referencing what THAT person specifically asked. Sent within 8 minutes of demo end.
“Send it to Primary: any leads gone cold for 14+ days? Draft re-engagement emails, different angle than the last touch.”
12 cold leads identified. 12 different re-engagement angles drafted (industry trigger event, product update, case study with similar company).
“Send it to Primary: weekly pipeline summary — what advanced, what stalled, what I committed to next week.”
Honest pipeline review in your inbox by 4:30. You forward it to your manager and go to dinner.
The features that matter most.
Lead research that actually surfaces what matters
Not just LinkedIn scraping. Primary reads recent company news, public earnings calls, the prospect's posts, and what your other touch points have already said. You walk into the meeting with the right hook.
Outreach drafts in your voice
Primary learns your tone from your sent folder. Drafts feel like you wrote them at your best. You don't have to write 30 emails — you have to approve 30 emails.
Follow-up timing on autopilot
Tuesday-after-demo follow-ups, 14-day-cold re-engagement, end-of-quarter close attempts. Set the routine once. Primary fires them on schedule.
CRM updating without thinking
After every call or email, Primary writes a clean note to your CRM. Stage, next step, blockers. Your manager stops chasing you for "is this actually in HubSpot?"
Computer Use for the tools sales hates (coming soon)
Updating Salesforce stage fields. Logging Outreach activities. Pulling reports out of that internal BI dashboard. Primary will handle the clicking. In private beta now; shipping soon. The web-based versions of these tools work today via browser automation.
Primary Pro
Pro at $99.97/month is the right starting point: 1,000 messages/day, dedicated phone number for outbound calls, multi-agent, Deep model. (Computer Use is in private beta on Pro and shipping soon.) Pro's 500 browser runs/month covers a heavy outbound week without thinking about it.
Common questions.
Send it to Primary.
Your AI agent is one click away. Free for 7 days, no card required.