Pricing
Pick a plan. Pay nothing today.
7-day free trial on every plan. No credit card to start. Cancel anytime, in one click.
Starter
Your AI daily helper.
$19.99/month
or $199.99/yr — save 2 months
- Unlimited messages (fair use)
- 3 custom AI agents
- 5 scheduled automations
- 50 web browsing tasks/month
- 5 GB storage · 90-day history
- Email support
7-day free trial · No credit card · Cancel anytime
Most popular
Pro
Primary runs your whole day.
$99.97/month
or $999.97/yr — save 2 months
- Unlimited messages
- 25 custom AI agents
- 50 scheduled automations
- 1 phone number · 1,000 SMS + 400 call min/month
- 100 GB storage · 2-year history
- API access · Email support (48h)
7-day free trial · No credit card · Cancel anytime
Ultimate
Your operations, on autopilot.
$199.97/month
or $1999.97/yr — save 2 months
- Unlimited everything
- 100 custom AI agents
- 3 phone numbers · 10,000 SMS + 4,000 call min/month
- 1 TB storage · history kept forever
- Full API access (read + write)
- Priority email support (24h)
7-day free trial · No credit card · Cancel anytime
30-day, no-questions-asked refund.
If Primary doesn’t save you 5+ hours in your first 30 days, email sales@primary.net and we’ll refund every cent. No retention call. No survey. Just refund.
Full feature comparison
Everything, side by side.
Feature
Starter
Pro
Most popular
Ultimate
What you can do
Daily messages
Unlimited
Unlimited
Unlimited
Custom AI agents
3
25
100
Scheduled automations
5
50
Unlimited
Things Primary remembers
2,500
50,000
Unlimited
File storage
5 GB
100 GB
1 TB
Conversation history
90 days
2 years
Forever
Agents working at once
2
5
15
Background tasks at once
2
8
25
Monthly AI tasks
Web browsing tasks
Times Primary can open a browser and navigate the web on your behalf
50
750
5,000
Computer control sessions
Primary takes over your screen to complete tasks just like a human would — coming soon
Coming soon
Coming soon
Coming soon
AI image creations
25
300
3,000
Voice speaking minutes
Minutes of AI-generated speech — for calls, voice replies, and audio output
60
750
7,500
Voice listening minutes
Minutes of speech Primary can transcribe — voice messages, call recordings
120
1,500
15,000
Calls & messaging
Phone numbers
A real number Primary uses to call and text on your behalf
Add-on ($5/mo)
1 included
3 included
SMS messages/month
0
1,000
10,000
Extra texts (beyond included)
$0.025/text
$0.020/text
$0.015/text
Call minutes/month
0
400
4,000
Extra call minutes
$0.05/min
$0.04/min
$0.03/min
Included on every plan
47 expert AI agents (Agent Hub)
Browse, install, and customize pre-built agents for dozens of jobs
Desktop app
A local-first app for Mac and Windows — coming soon
Coming soon
Coming soon
Coming soon
Advanced AI reasoning
Access to the deep-thinking model — Starter requests are queued behind Pro and Ultimate
Included (queued)
Priority
Email read & send
Zapier, Make, n8n & more
All 6 automation platform connections included on every plan
Google, Microsoft & more
All 7 connected account integrations (Google, Microsoft, Notion, Linear, Slack, Discord, Atlassian)
Inbound automation trigger
A unique URL that other apps can use to kick off Primary tasks
Developer access
API keys
Connect your own apps and tools to Primary programmatically
Read-only (up to 5 keys)
Full access (up to 20 keys)
Speed & support
Processing speed
How quickly Primary handles your requests during busy periods
Standard
Fast
Priority (fastest)
Email support
Included
Included (48h reply)
Priority (24h reply)
New features
After public launch
Early access
Pre-release
Onboarding call
Optional 30-min call
Pricing FAQ
Common questions.
Correct. Sign up, use Primary for 7 days, decide. We send a reminder on day 5. If you don't add a card, your account quietly downgrades to read-only — no surprise charges, no awkward emails.
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