A chief of staff without the comp plan.
You can't afford a real EA yet, and ChatGPT is just another tab. Primary actually does the work — replies to investors in your voice, schedules across timezones, runs the routines you keep meaning to set up.
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You're drowning in admin you didn't sign up for. Every founder we talk to spends 15-20 hours a week on email, calendar, vendor coordination, and follow-ups — work that's beneath your salary even if you don't pay yourself one. The cost isn't just the hours; it's the fragmentation. You can't think strategically when you're triaging an inbox.
Five days. Real moments.
“Send it to Primary: morning brief — inbox, calendar, news on our top 3 competitors.”
Primary's already done it. 4-line summary in your inbox: who emailed (3 urgent), what's on the calendar, what your competitors did over the weekend. You drink coffee like a person.
“Send it to Primary: follow up with Susan from Sequoia — reference the LTV question she asked, attach the v3 deck.”
Drafted in your voice, attached the deck, sent at 11:42. Calendar hold added in case she wants a follow-up call.
“Send it to Primary: I need three contractors to handle the office buildout. Pull bids, references, ETA.”
Three options researched, called for availability, reference-checked. Comparison doc in your Files. You pick one, Primary handles the rest.
“(Routine fires automatically) — overnight investor-update inbox monitoring”
When you wake up Thursday, you've got a one-paragraph summary of every reply that came in overnight. The two that need action are flagged.
“Send it to Primary: pre-board prep — pull last 3 board decks, summarize Q1 metrics, draft 5 talking points.”
Done in 4 minutes. Talking points on a shared doc. You spend the saved hour rehearsing the hard slide.
“Send it to Primary: weekly digest — what got handled, what got delayed, what needs me Monday.”
Three-section briefing in your inbox by 5pm. You go to dinner without 47 open browser tabs in your head.
The features that matter most.
Investor follow-ups, drafted in your voice
Primary reads your sent folder, learns how you write, and drafts replies that sound like you wrote them at 6 AM with intent — because that's exactly what they sound like when you do.
A real phone number that handles cold inbound
Vendors, recruiters, random services calling about the office lease. Primary answers, screens, takes a clean message. You get a summary text instead of a missed call.
Routines for the things you keep forgetting to set up
Morning briefing, weekly investor digest, Monday pipeline review, Friday what-I-handled summary. Set once. Runs forever.
Computer Use for tools without good APIs (coming soon)
QuickBooks, Notion exports, that ATS your recruiter uses, the bank portal that requires 2FA every login. Primary will operate them like you do. In private beta on Pro now; shipping broadly soon. Browser-based tools work today.
Memory across every conversation
Six months from now, when you ask 'what did Susan from Sequoia say about LTV?', Primary remembers — across email, voice, web, every channel.
Primary Pro
Pro at $99.97/month is the right starting point: 1,000 messages/day, dedicated phone number for outbound calls, multi-agent, Deep model. (Computer Use is in private beta on Pro and shipping soon.) Most founders we talk to upgrade to Ultimate around month 3 once they realize how much they're sending Primary.
Common questions.
Send it to Primary.
Your AI agent is one click away. Free for 7 days, no card required.