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Primary vs Lindy
Lindy lets you build AI assistants ('Lindies') for tasks like meeting scheduling, lead qualification, and email triage. Primary ships a single capable agent out of the box — no workflow building required.
7-day free trial · No credit card required
Primary
Choose Primary if
Pick Primary if you want an agent that just works on day one. No workflow editor, no triggers, no blocks to wire together. And if you want a phone number, multi-agent, and memory built in.
Start free trial →Lindy
Choose Lindy if
Pick Lindy if you want fine-grained control to build many specialized AI workflows — and you have time to design them.
Side by side
What each one actually does
Capability
Lindy
Primary
Email handling
Meeting scheduling
yes (best-in-class)
No-code workflow builder
First-party phone integration
no (third-party)
Browser automation
Multi-agent
yes (workflow)
yes (native)
Memory
yes (vector)
Setup time to first value
hours
minutes
Where Lindy is great
- No-code workflow builder — visual triggers and actions
- Many pre-built 'Lindies' for common tasks
- Strong calendar and meeting scheduling features
- Integrations with Slack, HubSpot, Salesforce
- Good for teams that already think in workflows
Where Primary is different
- Works on day one — no workflow setup
- First-party phone number — Lindy uses third-party telephony
- Multi-agent orchestration native, not workflow-stitched
- Vector memory across all interactions, all channels
- Cheaper at the prosumer level — $99.97 Pro vs Lindy's heavier per-task pricing
Pricing
What you pay
Lindy
- Free$0Limited tasks/mo
- Pro$50/mo
- Business$200+/mo
Primary
- Starter$19.99/mo7-day free trial
- Pro$99.97/moMost popular
- Ultimate$199.97/moPower users
Frequently asked
Common questions
Because most people don't want to build workflows — they want an agent that just gets it. We bet on instruction-following over visual workflow design. If you need rigid, deterministic workflows, Lindy is the better choice.
Send it to Primary.
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